Market research based analysis of the feasibility of ‘Soul Play'
Market research based analysis of the feasibility of ‘Soul Play' through theoretical and empirical approaches.
Author : Kaavya Indrayan
The Shri Ram School, Moulsari, Gurugram, Haryana, India
In the last few years, with all that we have experienced due to the pandemic, the importance of mental health and emotional well being has been more evident. India’s growing inclination towards sports and the many benefits of sports psychology that it is yet to discover as a country encouraged the birth of Soul Play. This research study’s goal was to understand the current interpretation of sports psychology in the Indian market, learn the potential benefits of the sports psychology based ventures, and evaluate the features of the service provided by this venture.