Analysis to differentiate the level of awareness and concern for the development of sport in India between athletes and non-athletes
Author : Annika Dhariwal
Cheltenham Ladies College
Sport plays an integral part in the lives of many people whether someone is an avid sports person or simply just enjoys watching it on T.V. The sports scene in India is somewhat different from the rest of the world. India is on its path to becoming the world's most populated country, yet India is nowhere close to being as successful in sports as the US or China. There are a multitude of factors that contribute to this such as corruption, poor management, lack of resources and the lack of a sports culture in India. This research study aimed to evaluate the difference in the level of awareness and support regarding the development of sport in India between athletes and non athletes. This was done through extensive review of literature and an online survey using a mixed method approach. The survey was sent to a group of software engineers from varying backgrounds and to a group of sportspeople who are from the rural villages of India and have been through India’s sports system or are currently in it. Among the different factors that were questioned it was evident that the level of support and concern was much higher from athletes compared to non athletes. This was due to a lack of awareness amongst non sports people as a result of the lack of a sporting culture in India.